We use a Monthly Recurring Revenue (MRR) model to map out what our income is going to look like as our business scales up. With MRR, we can look at trends over the past several months and make predictions that influence the growth of our company. It's like looking in a crystal ball!
Small businesses don't have the luxury of being able to afford a sales team when they start. Instead, you can leverage referral circles and partnerships with companies adjacent to your customer. When you provide value to the people who already have your customer's ear, they're willing and able to sell your service on your behalf!
The Internet holds the largest concentration of knowledge that the human race has ever seen. How can you leverage it to create a community around what you're building and change your business forever?